Newjeans Members Call For Min Heejin Reinstated as ADOR CEO
In a surprising turn of events, the members of the popular K-pop girl group NewJeans have publicly called for the reinstatement of Min Heejin as the CEO of ADOR, a subsidiary of HYBE. This plea was made during a live broadcast on YouTube on September 11, 2024, where the members expressed their dissatisfaction with Min Heejin’s recent removal from her position.
The Live Broadcast
The live broadcast, titled “뉴진스가 하고 싶은 말” (What NewJeans Want to Say), featured all five members of NewJeans: Haerin, Hanni, Hyein, Danielle, and Minji. The members took turns speaking in both Korean and English, addressing their fans and the broader public about the situation. They shared their grievances and the impact of Min Heejin’s departure on their group dynamics and creative process.
The Members’ Statements
Danielle, speaking in English, highlighted the deep connection and shared vision between the group and Min Heejin. She emphasized that Min Heejin was not just a producer but an integral part of NewJeans’ identity. “CEO Min Heejin is not only the person that produces our music but someone who makes NewJeans who we are,” Danielle stated. She further explained that Min Heejin’s involvement in every detail of their work was crucial to their success and unique style.
Hanni also spoke about the importance of creative freedom and trust within the team. She criticized HYBE for infringing on their content and not honoring their promises to leave creative production to Min Heejin. “Despite saying that they would leave all the creative production to our now former CEO Min Heejin, they infringed our content,” Hanni said.
The Call for Reinstatement
The members collectively called for Min Heejin to be reinstated as CEO by September 25, 2024. They expressed their hope that HYBE would reconsider their decision. And restore the original ADOR management structure that allowed for a harmonious and productive working environment.
The Fans’ Reaction
Fans of NewJeans have shown overwhelming support for the group’s stance. Many have taken to social media to voice their agreement and demand Min Heejin’s return. Some fans have even sent official letters to HYBE and ADOR. Also urging them to reappoint Min Heejin as CEO until November 2026.
The situation remains tense as the deadline set by NewJeans approaches.
