Adina, a well-known singer and songwriter from Ghana, has made it clear that she will never use sex to promote her music.
Born Adina Thembi Ndamse, the ward-winning singer thinks that upholding morality can be equally effective in attracting customers and attention in the entertainment sector.
Adina stated that she will not compromise her morals for the sake of popularity in an interview with Graphic Showbiz.
The Ghanaian-South African singer also said that, in order to garner attention and stay relevant, she would rely more on her talent and values than on flashing skin.
“I won’t succumb to indecency just to get attention or stay relevant in the industry. Decency sells too, and it’s a choice I am proud to make,” she said.
She added that her brand is based on the values and image she currently projects and that she is committed to projecting decency and genuine self-expression because of her background and belief in the power of personal branding.
I am not pressured to conform to any immoral standards to sell my craft. My training even won’t allow it, and it is a personal decision too.
“People want a certain image, and when they think of branding and getting people to know them, they think of going with what is making everyone popular, like what we see on our screens. Mine is what you are seeing now. I have tried mine and it’s working for me,” Adina Thembi added.
In other news, Wendy Shay recently discussed her experiences in the music business and her foray into spiritual exploration.
She claimed that if it weren’t for her encounter with her current manager, Bullet, she might have become involved in occultism. She claimed that if it weren’t for Bullet, she probably would have been an occult.
She revealed in an interview with Andy Dosty on Hitz-FM that after coming back to Ghana from Germany, she set out on a search for a higher power.
