On Saturday, April 26, 2025, level 300 communication students from the African University of Communications And Business (AUCB) would unveil their branding initiatives in a much-anticipated event.
The event, which is expected to be held at the forecourt of the university campus, promises to be a dynamic showcase of innovation, strategy, and creativity focused on the changing landscape of branding.
The showcase, a core part of the students’ coursework in “Branding and Brand Management”, is designed to give young creatives an opportunity to take theory beyond the classroom and into real-world application.
Students would unveil original brand identities, marketing campaigns, and multimedia content created as part of their semester-long projects.
Sir Peter Wonders popularly known as RSM – AUCB Lecturer and Branding Expert speaking ahead of the event said, it would be a platform for students to show what they are made of, not just theories from the classroom, but being innovative, and having a market-ready ideas.
He added that, it would also be about telling stories through brands, explaining further that, the exercise would serve as an end-of-semester examination for the students and also instill entrepreneurial skills within the students.
He believes that blending the practicality of education with theory helps shape university students for the job market.
According to him, the event will feature interactive branding exhibitions, and team-based showcases where students will explain concepts and ideas behind their brands, the production process of their various products, among others.
Some students will also unveil their personal brands or start-ups, further cementing AUCB’s reputation as a hub for emerging talent in Ghana’s creative and business landscape.
“My students have placed their hearts into this. They will showcase to everyone that, branding is more than just logos – they understand that branding involves identity, strategy, techniques, among other unique ways. My students are ready to prove that, they understand branding at every level” he explained.
Industry professionals, alumni, and the general public have been invited to attend, with the university expecting a strong turnout. Many see this as an opportunity for stakeholders to scout fresh talent and for students to network beyond the walls of academia.
The Branding Presentation Day is a great example of how AUCB supports practical learning. It would also give students a chance to get valuable feedback from industry experts, which can help them in their future careers.
About AUCB
The African University College of Communications and Business (AUCB), formerly known as AUCC, was founded in 2002 by Hon. Kojo Yankah.
It was the first school in Africa focused on journalism and communication, originally called the African Institute of Journalism and Communications (AIJC).
In 2010, the university added a School of Business, which was later named the Sam E. Jonah School of Business in 2014. AUCB has educated many successful people in Ghana’s media, communication, and business sectors.
