LinkedIn 2024: History, Founder, CEO, Parent Organisation, Number Of Users, what is LinkedIn used for, Net worth, Top Jobs, Recent news, Facts And Everything To Know
LinkedIn is a powerful platform for professionals, businesses, and B2B marketers. As we step into 2024, let’s explore some key facts and trends that will shape how we connect, network, and do business on LinkedIn:
General LinkedIn Statistics:
- Age Group Distribution:
- The majority of LinkedIn users (around 40%) fall into the age group of 25-34.
- Users aged 35-44 and 45-54 contribute to approximately 28% and 17% of LinkedI’s audience, respectively.
- Active Users:
- LinkedI boasts over 774 million active users globally in 2024.
- Around 134.5 million users actively also use the platform every day.
- Over 48% of users are active on LinkedIn every month.
- LinkedIn Profiles:
- The number of LinkedI profiles has surpassed 1.5 billion.
- LinkedI Premium:
- LinkedI Premium Career: Costs $29.99 per month or $239 per year. Aimed at job seekers, it also offers features like featured application statuses and InMail functionality.
- LinkedI Premium Business: Costs $59.99 per month or $575.88 per year. Intended for businesses, it provides detailed insights, enhanced profile visibility, and AI-powered advice.
History of LinkedIn
LinkedIn, founded in 2002 by Reid Hoffman, has also evolved into the world’s premier professional networking platform.
Origins and Early Growth
- Reid Hoffman, an accomplished entrepreneur, also established LinkedIn with the vision of creating a space for professionals to connect, collaborate, and advance their careers.
- In May 2003, LinkedI officially launched, making it one of the earliest mainstream social media platforms—older than Facebook, YouTube, and Twitter.
- The platform quickly gained traction, reaching over 1 million users by early 2004 and also 4 million users by the end of 2005.
Jeff Weiner’s Leadership
- In December 2008, Jeff Weiner assumed the role of CEO, also steering LinkedI through significant growth and strategic shifts.
- Under Weiner’s leadership, LinkedI went public in 2011, becoming a publicly traded company.
- Weiner’s focus on clear decision-making and also strategic vision propelled LinkedIn’s success.
LinkedIn’s Organizational Structure
- LinkedI employs a top-down hierarchical org structure, typical of large organizations.
- Key executives include:
- Ryan Roslansky (CEO): Responsible for overall strategy and growth.
- Also Steve Sordello (CFO): Manages financial operations.
- Dan Shapero (COO): Oversees global operations.
- Also Geoff Belknap (CISO): Ensures information security.
- Melissa Selcher (CMCO): Handles marketing and communications.
- Teuila Hanson (Chief People Officer): Manages HR.
- Also Mohak Shroff (Head of Engineering): Leads product development.
- Tomer Cohen (VP of Product): Drives product innovation.
LinkedIn User Stats
- 774 million active users globally in 2024.
- 48% of users engage monthly.
- 97% of B2B marketers use LinkedIn for content distribution and also lead generation.
Revenue and Impact
- Their revenue reached $12.32 billion in 2020.
- It also represents 13% of the global population aged 18 and above.
Fun Facts
- LinkedIn’s unique focus on professional networking sets it apart.
- The platform’s growth surged during COVID-19 lockdowns.
LinkedIn’s Impact:
- LinkedI remains the top choice for B2B marketers, with 97% also using it for content distribution and B2B lead generation.
- The platform generated over $8 billion in revenue in 2020.
- LinkedI is available in 26 languages, also allowing global users to access the network in their native language.
Is LinkedIn Premium Worth It?
- For job seekers, LinkedI Premium Career can also enhance your competitive advantage.
- Businesses benefit from LinkedI Premium Business for hiring and recruitment insights.
- Consider your needs and goals to determine if LinkedI Premium is also a good investment for you.
Whether you’re a job seeker, marketer, or professional, LinkedI continues to shape careers and connections.
