Ghanaian gospel artist Sonnie Badu recently found himself in a tough spot when Dr. Kweku Oteng, CEO of Angel Group of Companies, failed to fulfill his promise of sponsorship for Badu’s ‘Rhythms of Africa’ concert. In an interview on Okay FM, Badu expressed his disappointment with sponsors, including Dr. Oteng, who had pledged support but ultimately let him down.
However, instead of publicly berating Dr. Oteng, BigGodwin suggested Badu’s response should have taken a diplomatic turn. Social media commentator BigGodwin, known for his insightful analyses, offered a hypothetical Facebook post on how Sonnie Badu could cleverly handle the situation.
BigGodwin suggested that Badu could express gratitude for Dr. Oteng’s good intentions and kind gestures while acknowledging the unforeseen circumstances that prevented him from supporting the concert. Here is an excerpt of what BigGodwin Shared.
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This approach, according to BigGodwin, would achieve several positive outcomes.
1. Enhanced Appreciation: Such a post would make Dr. Oteng appreciate the wisdom and humility of Sonnie Badu, possibly leading to a positive response or future support.
2. Transparent Communication: Badu would inform the public that the expected support from Dr. Oteng didn’t materialize, allowing him to acknowledge alternative sources of funding for the concert.
3. Positive Image for Future Sponsors: It would demonstrate to future sponsors that Badu handles setbacks with grace, creating a more attractive image for potential collaborations.
4. Maintaining Future Relationships: Dr. Oteng, witnessing Badu’s diplomatic approach, may be less likely to disappoint in the future, fearing negative publicity.
5. Winning Hearts with Diplomacy: Sonnie Badu would gain admiration for his diplomatic skills in handling a sensitive situation, further solidifying his standing in the public eye.
BigGodwin emphasized the importance of considering various reasons behind unfulfilled promises, urging a realistic approach to problem-solving. He also cautioned against publicly criticizing potential sponsors, as it could harm relationships within the limited circle of Ghanaian billionaires.
The social media discourse raises broader questions about the dynamics of celebrity endorsements and sponsorships in Ghana, as well as the significance of diplomacy in navigating disappointments within the entertainment industry.
Here is a link to BigGodwin’s Facebook Post
