Richard Anim, one of the driving forces behind Wanderlust Ghana, the group that recently accomplished the bold goal of traveling 10,000 kilometers from Accra to London, has revealed that when they reached out to several Ghanaian automakers, they were ignored.
In an interview with TV3 New Day, Anim, a serial entrepreneur with over 27 years of experience, provided a window into this complex world.
According to Richard Anim, who shed light on the complex relationship between business owners and corporations, those who wanted to realize their visions for the future found themselves in a complex dance with established institutions.
“It’s quite a funny issue, especially with the relationship between entrepreneurs and various institutions. I’ve been running businesses for the past 27 years. What I have realised is that corporate are like fair-weather friends, they go with you when everything is smooth,” he shared on New Day.
Reflecting on a crucial moment with Katanka Automobile, Anim brought attention to the difficulties faced by business people looking for partners.
However, the door remained adamantly closed. A partnership with Katakana would have represented a potential partnership that could advance the goals of Wanderlust Ghana.
The same thing that Anim described happened with Nissan and other brands.
“We approached Nissan, in fact, Kwabena Peprah bought a Nissan strictly for this purpose to incentivise and get us some sponsorship but they were like nah they’ll offer a discount but not sponsorship,” Anim, a member of the Wanderlust Ghana team mused.
Despite the difficulties, the Wanderlust team persevered and exemplified the spirit of adventure.
“They were a host of them but the important thing is that we’ve been able to do it and demonstrated our risk uptight is extremely high. Hopefully, we’ve set the tone and put Ghana on the map,” Richard Anim emphasized.
On Sunday, August 6, 2023, the Wanderlust Ghana team’s recent goal—to travel 10,000 kilometers from Accra to London—was realized.
[Accra to London for Digitalization]
We approached Kantanka for a meeting, but we didn't get any support from them. They didn't even give us the time of day – Richard Anim, Wanderlust Ghana#TV3NewDay pic.twitter.com/ki01utHZa3
— #TV3GH (@tv3_ghana) August 7, 2023
