George Britton, artist manager and record label owner has disclosed how much they had to spend in ensuring ‘Sugarcane’ became a global hit.
According to George Britton who now manages Camidoh and former manager of the music duo, Keche, the music business is one that has become an expensive investment but one with very large returns.
George Britton in a post via his Facebook page wrote “The music industry has evolved into one of the most costly but also most lucrative creative endeavours of our day. From creation to consuming cost a fortune. Let me use Camidoh’s Sugarcane original and remix as a case study. JWillz and Rex, two incredible Ghanaian directors, shot and edited two music videos, Sugarcane and Sugarcane Remix, respectively. Promotions were run on both radio and TV in Ghana, Nigeria, Kenya, Rwanda, Tanzania, Sierra Leone, the UK, and the US”
He would further add “Online ad sponsors, social media influencers, and content creators in Ghana, Nigeria, Kenya, the UK, the US, Tanzania, etc. were equally engaged. Nightclubs and bars in Africa as well as the UK played a significant role. Camidoh attained global success as one of Africa’s most streamed artists after spending just over Ghc975,000 in a year, on one song.”
He would conclude by thanking a tall list of players who made the victory possible “This feat was achieved by the amazing team behind Camidoh, i.e., Grind Don’t Stop, GB Recz, and Crux Global, not forgetting some amazing support from the media, family, and friends. To constantly achieve this success and more, the music industry will need a much stronger enabler, i.e., the presence of major record labels, heavy financial support from the government, and angel investors in the music industry to help propel the artists to a global stage.”
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